Digital and Social Media Communication

23/04/26 - /04/26 [ Week 1 - Week 14 ]

Nicco Chew Jin Xun (0366563)

Digital and Social Media Communication | Bachelor of Design (Hons) In Creative Media | Taylor's University

Tutor: Mr. Goh

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Table of contents

1. Instructions

2. Project/Process Work

3. Feedback

4. Reflection

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Instructions 

Assignment 1: Social Media Analytics

Assignment 2: Empathy, Mapping & Persona

Assignment 3: Content Planning

Assignment 4: Final Project & E-portfolio

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Process Work

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Reflection

Week 1 (22/04/26)

General Feedback:

This week, Mr. Max gave us a brief session on the course overview and this semester’s assessment expectations. After that, we got into groups of four and started on discussing our roles in completing the first task based on our given brand or topic.

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Week 2 (29/04/26)

General Feedback:

This week, Mr. Max gave us a lecture on how to conduct an in-depth research and analysis on a brand’s social media through a collection of qualitative and quantitative data. He also mentioned the use of social media metrics to gauge ROI measurements and whether a concept, campaign, post, or idea would successfully promote or communicate the brand’s intent.

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Week 3 (06/05/26)

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Week 4 (13/05/26)

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Week 5 (20/05/26)

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Week 6 (27/05/26)

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Week 7 (03/06/26)

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Week 8 (10/06/26)

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Week 9 (17/06/26)

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Week 10 (24/06/26)

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Week 11 (01/07/26)

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Week 12 (08/07/26)

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Week 13 (15/07/26)

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Week 14 (22/07/26)

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