Packaging & Merchandising Design | Exercise 2: Designing Custom Boxes for Non-Boxed Items

22/09/25 - 22/1/25 [ Week 1 - Week 14 ]

Nicco Chew Jin Xun (0366563)

Packaging & Merchandising Design | Bachelor of Design (Hons) In Creative Media | Taylor's University

Tutor: Mr. Shamsul

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Table of contents

1. Instructions
2. Lectures

3. Task 1 / Exercises

4. Feedback

5. Reflection

6. Further Reading

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Instructions

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Lectures

Introduction to Packaging Design

- Packaging is a critical part of our daily life. It impacts the way we live in this global society.

- As the way we live, work & play changes, packaging has to meet the demands of changing consumption, locations and occasions.

- Packaging is the container / wrapping that holds a product and protects it. 

- Packaging design is the process of making the package look attractive & appealing to the consumer, while also considering factors such as the target audience, brand identity & practical considerations like ease of use & sustainability. 

- By creating an effective package design, brands can make their product stand out & connect with consumers on an emotional level.

The evolution of Packaging

Ancient Times (Before Modern Civilizations)

- Early humans used natural materials like leaves, bark, coconut shells, bamboo & animal skins to wrap / carry food & items.
- Ancient Egyptians & Chinese used clay pots to store oils, grains & spices.

Early Civilizations ( Mesopotamia, Egypt, Rome )

- Glass bottles & clay amphorae were introduced for storing olive oil, wine & medicine.

- Romans started labeling their containers using clay seals which kind of like early branding!

Industrial Revolution ( 1700s - 1800s )

20th Century ( 1900s - 2000s )

21st Century - Era of Sustainability & Digital

 

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Task 1 / Exercises