Digital Photography & Imaging | Week 6

October 29, 2024

28/10/24 [ Week 6 ]

Nicco Chew Jin Xun (0366563)

Digital Photography & Imaging | Bachelor of Design (Hons) In Creative Media | Taylor's University

Group 4

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W6 | Lectures : Poster Design

[ 7 Principle of Poster Design ]

The 7 principles of poster design

The fundamental principles of design are: 

Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

*Emphasis

figure 6.1 - emphasis

*Balance & Alignment

figure 6.2 - balance & alignment

*Contrast

- what people mean when they say a design “pops.”

- creates space and difference between elements in your design

- background needs to be significantly different from the colour of your elements so they work harmoniously together and are readable

figure 6.3 - contrast

*Repetition

- If you limit yourself to two strong typefaces or three strong colours, you’ll soon find you’ll have to repeat some things.

- It’s often said that repetition unifies and strengthens a design. 

- If only one thing on your band poster is in blue italic sans-serif, it can read like an error

- If three things are in blue italic sans-serif, you’ve created a motif and are back in control of your design

figure 6.4 - repetition

*Proportion

- the visual size and weight of elements in a composition and how they relate to each other

- it often helps to approach design in sections, instead of as a whole.

figure 6.5 - proportion

*Movement

- controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience

- creates the story or the narrative of your work

figure 6.6 - movement

*White Space (negative space)

- the only one that specifically deals with what you don’t add

- the empty page around the elements in your composition

- often simply giving a composition more room to breathe can upgrade it from mediocre to successful

figure 6.7 - white space

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W6 | Practical

[ Project 1B - PART 02: Recolouring Black & White ]

Photography Basics

*ISO

- sensitivity of camera's sensor

- the higher the number, the more sensitive to light of camera's sensor

- keep ISO as low as possible

- the higher the ISO, the more grain, the more noise, the more artefacts & weird funky thing in picture

*Aperture

- size of the opening of the lens

- the smaller the number, the bigger the hole, the more lights come in

- the higher the number, the smaller the hole, the less lights come in

- f/stops

- controls depth of field

- the smaller  the f/stop numbers, the smaller the depths of field

- f/2 for individual portrait photo

- f/3.5 for a group of ppl

- f/16, f/22 for landscape 

*Shutter Speed

- the amount of time measuring seconds when shutter is open

- when shutter is open, it also controls motion blur

- normally used when shooting a dog running or sports

- slower shutter speed, more motion blur

*Image too dark

- slow shutter speed

- lower aperture

- raise ISO

*Image too bright

- raise shutter speed

- raise apperture

- lower ISO

Digital Imaging Exercise 02 Part 1: Recolouring ( The Breakdown)

Final Outcome

 

      figure 6.8 - original b&w photo 1                 figure 6.9 - recolouring photo 1

figure 6.10 - steps of recolouring photo 1

Digital Imaging Exercise 02 Part 02: The Breakdown

Final Outcome

figure 6.11 - original b&w photo 2                     figure 6.12 - recolouring photo 2

figure 6.13 - steps of recolouring photo 2

figure 6.14 - Photo that I choose

figure 6.15 - reference of hair colour, necklace and earrings

figure 6.15 - reference of face colour

Final Outcome

  figure 6.16 - original b&w photo                   figure 6.17 - recolouring photo 

figure 6.18 - steps of recolouring photo that I choose